Established in 2001 by a group of back pain sufferers, Bad Backs specialises in products designed to alleviate back and joint pain. Offering a range of high-quality therapeutic products from around the world, they're one of the best resources in Australia for back pain management.
The company approached Dream Consultancy for a new eCommerce platform, allowing visitors to easily browse products, view relevant information, and make informed purchases. This eCommerce solution also needed to work seamlessly with their enterprise resource planning (ERP) in the back end.
Dream Consultancy provided digital strategy, creative design direction, Magento eCommerce and ERP integration, delivering a solution that allowed Bad Backs to maintain the loyalty of their customers while upholding the consistency of their brand. We implemented a robust eCommerce website that featured intelligent search capability for customers as well as ease of use for administrators to sync product prices and data.