Why Mobile website Optimisation should be part of your digital marketing strategy?

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Why Mobile website Optimisation should be part of your digital marketing strategy?

Wednesday, November 21st, 2012

Statistics show that mobile use will outdo desktop traffic by 2014. With this statistic, company owners, regardless of their forte should be this new breed of audience and start reaching out to them.

There is a growing dominance of mobile searchers. With new technology and software constantly updated and upgraded, we have become largely dependent on our mobile phones. With information, music and products just a tap away, there is no wonder we have trained ourselves to become reliant and revolve around this resource.

90% of us are currently searching for results of business locations or purchasing a product on our mobile devices. Mobile search marketing is rapidly impacting on consumers and the market. Also 60% of shoppers with smartphones search for the product on their mobile device before buying it. With these figures, it is now more important than ever to engage with this audience.

A mobile search strategy is a clearly an imperative part of your business and more so in your marketing plan. Mobile search optimisation is very similar in technique to the standard SEO and at times may incur difficult obstacles but it will be a positive move for business. There are several approaches to consider for mobile search optimization. One is using Responsive Web Design is a definite resource that should be utilized. It allows your URL to to be displayed over all devices without needing to alter the dimensions. Having useful and entertaining content will help with directing traffic and keeping it there. Your rankings will also improve significantly. Also make sure your site is fast with a quick download to create a better user experience.

Expand your topic scope to reach mobile users. This type of audience tend to be more specific with their wording with searching. Incorporating more interests into your website you will be able to reach and attract new users to your site. in addition observe your users behavior and see exactly what is it there searching and use that to your advantage. Include and utilise your social media platforms to help direct traffic to your site.

Don’t pass up these great business opportunities and get stuck behind in the market. Get in there while you can.

Posted in Industry News, Internet Marketing, Mobile Website Development, Seach Engine Optimisation, Website Design Articles, Website Marketing Strategies | Comments Off

Why Content plays an important role in websites?

Saturday, November 17th, 2012

Your business may have the upmost in customer service and the top of the range products, but if you don’t have equally as great content on your website to pair, who will know?

Having the right content displayed through out your website is a key element to help your business grow and to build an online following and reputation. It’s a strategy that every business owner should think in great depth about and use it to their advantage.

In the online world, its all about luring your target market and convincing them your goods and services that you offer ARE better than your competitors. In reality it’s a different way of interacting with your customers, you have the ability to intimately converse with them and able to demonstrate your product or service.

In the digital realm, you only have a few short moments to grab your audiences attention. This is where your content comes into play, it has to be striking enough to keep the reading glued. Once you have their attention, you are then able to guide them through your website by using other marketing and web design methods.

To help your rankings, fresh blog posts, videos, tweets and press releases will all feed a search engine. Updated links on your website will help your ranking, its not only your means of communication with the public but it shows consumers that you are active and involved in the digital world.

To expand your business and cement your online reputation and authority, it is important to not overlook your websites content. It plays a significant part in your overall marketing and is what will build your client base. Make sure your content is engaging and convincing and the business will develop and gain a wider audience.

Posted in Industry News, Internet Marketing, Mobile Website Development, Seach Engine Optimisation, Website Design Articles, Website Marketing Strategies | Comments Off

Art of creating a memorable branding for a company.

Thursday, November 15th, 2012

We affiliate a brand with a distinct image that is made up from wording, colours and shapes. This design is a reflection of the brand and the company whilst telling a story through these elements. The most famous of these images are the golden arches of McDonalds, to the signature red and white cursive writing that is Coca Cola’s label and more recently we have become acquainted with the bitten apple from Apple.

When creating and designing your company’s logo it is important to think of each element solely – colour, size, text and the overall impression and correlation to your business once combined. The most imperative part of any companies logo is it must be powerful and memorable.

Pychoanalyst Carl Jung once said “colours are the mother tongue of the subconscious”, with this in mind, colour is an important element in your overall branding and logo. Colour can symbolize almost anything. It has an emotional impact, which can have a positive or negative association. Each colour is a representation of moods and thoughts that we may feel:

Deciding how many colours you should use within your logo can be tricky. Looking at the big successful brands they use one or two colours at most. This could be a good rule of thumb when it comes to choosing your colour scheme in the process of creating your logo.

Including shapes into your overall design is an easy way to create an unforgettable image. The brain is trained to recognize and remember shapes easily. A distinctive shape will be memorized long after we have seen it. Directions of lines and common shapes also symbolize certain meanings and can have a controlling affect and greatly impact a market. Create a shape that is distinguishing and simplistic that people will be drawn to.

The importance of a font is just as great as the first two elements discussed above. It is a key part of the overall brand and logo that will be printed on all packaging and products. To assist in leaving an impression with consumers it must be clear to read and easily identifiable. Specifically tailored fonts with unique twists can be more attention grabbing than the commonly used sans seriff. They give more flair and personality to the logo. Using artistic wording can become your complete logo, like that of FedEx. It is all just dependant on your market and what will be more receptive. Curvaceous fonts can give a feminine sense whilst a bolder and sharper font creates masculinity.

Always aim to be individual with your logo and that the story of the design is clear and easily interoperated whilst leaving a long lasting thought.

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is social media marketing right fit for your business?

Tuesday, November 13th, 2012

Today everything is on social media, from your work place to your local Chinese takeaway to your old year 2 primary school teacher, everyone to everything is interconnected. It started with MySpace then we all jumped boat to Facebook. Then in 2006 we started to “tweet” and we haven’t stopped. Now we are alternating between flicking through images on Instagram to PinInterest while we are constantly tweaking our resumes on LinkedIn and refreshing our newsfeed in Google+. With so many social media to choose from, how do you know which is suited to your company and which will be more beneficial?

Many would say the more, the better, but which company will sacrifice an employee and the large amount of time needed to sit there and research new content to update each platform throughout the day? In most cases none. Be strategic. The best way to find a suitable platform to match your business is to see what your target audience is using and how often. If you are selling to a younger target audience you may have more mediums in which you can communicate through and need to update more regularly because they’re usage is higher and broader than other demographics.

It is well known knowledge that tweens to young adults spend a majority of their time on facebook. In saying this, then facebook would be the most effective choice to correspond with your target audience. Although if you what you are selling is more of a visual concept, then imagery mediums such as Instagram and PinInterest may be more successful in displaying your products. It’s all about thinking like your consumer and what is more convenient and will be more impressionable to them.

There is no point in having a twitter account if no one is hearing your tweets. Like any relationship you need to firstly build a connection (friend request), then a rapport (possible re-tweet) and then an ongoing friendship (include them in a wall post). To make sure your platform of choice is benefiting your company you have to make sure you are connecting with the right people and have an enough of a following to read your posts, like your photos or to become your friends. Through these connections you will, in turn build your target audience and production of the company.

Posted in Industry News, Internet Marketing, Mobile Website Development, Seach Engine Optimisation, Website Design Articles, Website Marketing Strategies | Comments Off

Some interesting SEO Statistics

Wednesday, November 7th, 2012

It has become essential in this day and age that to grow your business, you need to utilize all resources within the digital world to help target a larger audience and construct a stronger visible existence online. SEO hasn’t always been raved about and it has slowly become the black sheep of the internet marketing world. By many web users it is greatly misunderstood in terms of approach, intentions and technique.

With social media on the rise and the ever developing World Wide Web, SEO has become a prerequisite for any business owner looking to expand their production and keep up with the quickening pace of the internet.

One thing we all know is you can’t argue with raw figures. The following statistics shows that Search Engine Optimization will benefit your company and truly make a difference:

1. Statistically, 70% of the links search users click on is organic.

2. 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.

3. A study by Out brain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%. (Proof that SEO techniques direct and increase the amount of traffic to your website than any other online marketing strategies, including social media.)

4. Searching the web and e-mailing are the top two most popular Internet activities. That shows that most people rely on the information found on the Internet, thus proving that if you are a company trying to promote a product or an idea, a powerful Internet presence becomes mandatory.

5. For Google, a study from Slingshot SEO showed that 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

6. 88.1% of US internet users ages 14+ will browse or research products online in 2012.

7. 81% of businesses consider their blogs to be an important asset to their businesses. (Using a blog or social media with regular updates, helps to build personal subjective ties with consumers and is a constant awareness of your brand.)

8. 93% of online experiences begin with a search engine.

(Statistics taken from: http://seooutsourcingchick.com)

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Archive for the ‘Internet Marketing’ Category