There are many reasons to love Magento, the open-source content management system for e-commerce websites. And we’re not alone in saying so – over 240,000 businesses are currently using it, and that number is growing every day.
Why is it so popular? It’s open-source, so the most obvious benefit being that it’s free to download – but this is just the beginning. There’s nothing proprietary about it – you’re free to alter and adapt it to your heart’s content, even at its most core element, the source code. This makes Magento endlessly customisable to your specific e-commerce needs. It’s scalable and adjustable to any online store, large or small. It’s also not as likely as out-of-the-box systems to become obsolete, because new features can be worked into it at any time. Adapting it to your requirements, however, can be a complex process – it’s not a do-it-yourself job, and utilising a professional Magento web developer will really help you get the most out of it.
For an example, if you want to redesign your e-commerce site with a completely new look, a Magento web designer can customise a PSD file to the CMS template or theme to create a professional and well-designed online store.
Or perhaps you have a huge range of products you want to sell on your e-store – hundreds, for example. It’s important for your business to list all of these products for sale, but doing so all on one platform creates a cluttered and confusing site that puts customers off.
Magento allows you to create different web stores for different products, while administering them all from one central dashboard. A professional Magento website developer can organise these multiple “children” websites for you, all linked to the main platform.
You can also take this division even further. For example, if you have a B2B model, selling products to agents who then on-sell to consumers, a Magento expert can create a different web store for each agent – all while preserving your central inventory system.
With Magento plus the help of a Magento development company, the possibilities for your e-commerce business are almost endless. Our developers have the knowledge to help you customise your Magento store, exactly the way you want it. Contact us today!