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What exactly is pay per click advertising?

If you visit Google and search for virtually anything commercial (i.e. "mobile phones") you will see two or three results in a shaded box appear at the top of the list with the words "Sponsored Links" in the top right. You will also see the phrase "Sponsored Links" above the entire right column of the results.

These "Sponsored Links" are peoples Pay Per Click adverts. Each time you click on one of those results the owner of the website is charged a small fee for the privilege of your site visit. It is up to them to convert your VISIT into a SALE.



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