Taking Shape is a plus-size fashion brand that produces clothes in sizes ranging from 14 to 26. Unlike many other clothing brands, Taking Shape understands that bodies can come in a wide range of shapes and sizes. That's why their talented designers craft clothes to complement curvy figures.
Looking to increase their online presence, the company engaged Dream Consultancy to develop its flagship eCommerce website. As the brand places a particular emphasis on its personal engagement with customers, it was critical for Taking Shape to integrate their in-store and digital experiences.
Dream Consultancy provided Taking Shape with digital strategy, creative design direction, Magento Enterprise, and ERP integration. As a result, the company was able to display product merchandising with video and multi images, as well as present visitors with a rich, interactive multi-media catalogue.
Taking Shape now enjoys success across all marketing platforms, with increased click through rates and conversation rates from search, social media and retargeting campaigns.